(Collaborative post by another author) Whether you’re selling handmade jewellery, home baked goods or simply running a blog, your website needs to be top notch in order to appeal to your consumers.

At any stage in your brand’s journey, user experience is of the utmost importance. When your audience have a positive experience, they’ll be more likely to return to you again and again.

If you want to launch a website that your customers will love, then check out these four essential tips. 

Cracking Content

Your content should present you as an authority in whatever it is you’re sharing with your audience. Remember, quality over quantity. Well researched, concise content will go a lot further than content for content’s sake. 

When writing for a website, you also need to consider the visual presentation of your writing. Unlike reading from paper, your audience will be less patient with the walls of text that house the information they’re looking for. 

The standard writing rules still apply, however. An extra spell check will never go amiss, and if you feel you need an extra helping hand then use a service such as Grammarly to check your writing for you!

Speedy Site

One of the quickest ways to drive your consumers into the arms of your competitors, is with a slow loading website. Long gone are the days of waiting around for a page to load, users now expect instant gratification. Three seconds is all you have, and then then chances are, your visitors will move on.

Ensure that your website loads quickly, is easily navigable – your users aren’t looking for buried treasure on a desert island – and are optimised for mobile devices. 

Clear Calls-to-Action

Make sure that your website has clear calls to action, whether that’s encouragement to make a purchase, sign up for your newsletter, or simply to leave a comment. 

This will help to keep your visitors engaged and opens up a relationship with you. Making sure that these calls are clear is important, you don’t want your users to get frustrated in searching for how to buy something or contact you! 

SEO Skills

Search engine optimisation is the best way for you to drive valuable, traffic to your website. By valuable traffic, we mean users that are going to actively engage with your site, whether that is reading your writing, signing up for a service, or purchasing a product. 

It’s understandable if you’re a little intimidated by phrases such as keyword research and Google rankings, it’s unlikely to be anything you’ve had to think about before.

If you’re feeling out of your depth then employ the expertise of excellent agencies such as Maratopia Digital Marketing. They’ll be able to set you up for success, carving out your space in the search engine rankings and offering keyword advice. This way you’ll have no trouble targeting the customers that will want to engage with your brand!

Do you have any advice for positive user experience? Share your tips in the comments below!